I back the people
building what's next.
Twenty-five years building the platforms behind mobile, cloud, social, and marketplaces, most from startup to acquisition. Today I run product and engineering at StyleSeat, and back the founders building the next ones.
Companies and platforms
- Stick Networks
- iCast
- Macromedia
- Adobe
- SlideRocket
- VMware
- SKOUT
- The Meet Group
- StyleSeat
- Coherence
Who I back, and how I help.
I back founders putting serious technology to work in consumer businesses, early, when the calls on architecture, team, and what to build next still decide everything after. I made those calls as an operator. Now I help founders make them.
Scaling engineering
Org design, hiring, and the architecture decisions that still hold up at 10× the load and the headcount.
0 → 1 product
Finding the first version actually worth building, then the small team that gets it out the door.
The next stage
Fundraising narrative, technical diligence, and the leap from founder-led to a durable leadership team.
- unitQ Advisor — product quality at scale
Twenty-five years in, and still in the room where the product actually gets built.
“Being early is the easy part. Building something that lasts is the work.”
Every few years the ground shifts. I get there early.
The origin
Before mobile, I was building the consumer web as it was being invented. I sold my white-label store to CMGI, the biggest internet company of the dot-com era, then built iCast, a social platform for musicians that reinvented cross-channel advertising. A stretch building developer frameworks led me to Stick Networks, where I built location-aware content for handhelds with Philips, Disney, and Compaq, when the iPhone was still years off. Around then, Kodak hired my firm to design the touchscreen interface for its EasyShare-One camera, something unheard of on a camera at the time — the design went on to win Best of Innovations at CES 2005.
We presented our prototype to Steve Jobs in 2000, and he told us he didn't think a converged device was going to be a thing.
The mobile frontier
What I did with that camera is part of why Macromedia made me architect for embedded mobile, devices that, ironically, ran Flash long before the iPhone arrived. That group's work became a big reason Adobe bought the company, on platforms that shipped across Adobe, Intel, and Microsoft.
The cloud frontier
Before "the cloud" was a given, SlideRocket rebuilt the presentation entirely in the browser. As VP of Engineering I helped grow it from ~$1M to $10M and carry it to an acquisition by VMware, then led teams reimagining office apps as cloud-native, using that environment to do what desktop never could, like tracking which slide held an audience and reporting it back as live analytics.
The social frontier
As social went mobile-first and global, I set both engineering and revenue direction at SKOUT, one of the largest social-discovery apps of the era. We scaled it to millions of users and into an acquisition by The Meet Group, a company that went public on Nasdaq. A live-video product I launched grew to $85M a year on its own.
The marketplace frontier
Today the frontier is the real-world creator economy. As President & CTO of StyleSeat, I lead product, engineering, and operations for the marketplace powering independent beauty & wellness professionals, connecting millions of clients with the people who serve them.
The AI frontier
The biggest land yet. My bet now is that small, AI-driven teams will do the work that used to take a whole department. Coherence is where I'm building it: an AI executive team that carries a founder's idea all the way to a shipped, operating company, with one person making every call.
coherenceapp.ai →On the record
Patents
Named inventor on Adobe's patent for cross-platform applications that adapt their interface to any device.
— The responsive web, before it had a name. Filed April 2010.
Author
Co-author, Flash Design for Mobile Devices, a style guide for the wireless web, with August de los Reyes. Hungry Minds, 2002.
Co-author, Macromedia Flash Communication Server MX, on real-time media and collaboration in Flash. Macromedia Press, 2002.
Technical editor, Flash Enabled: Flash Design and Development for Devices. New Riders, 2002.
Press
On building quality cultures, scaling teams, and product: