President & CTO · StyleSeat

I back the people
building what's next.

Twenty-five years building the platforms behind mobile, cloud, social, and marketplaces, most from startup to acquisition. Today I run product and engineering at StyleSeat, and back the founders building the next ones.

0
Years at the frontier
0
Companies, startup → exit
0
Acquisitions navigated
0
Frontiers, mobile → AI

Companies and platforms

01 The Practice · Advisory & Investing

Who I back, and how I help.

I back founders putting serious technology to work in consumer businesses, early, when the calls on architecture, team, and what to build next still decide everything after. I made those calls as an operator. Now I help founders make them.

→ 01

Scaling engineering

Org design, hiring, and the architecture decisions that still hold up at 10× the load and the headcount.

→ 02

0 → 1 product

Finding the first version actually worth building, then the small team that gets it out the door.

→ 03

The next stage

Fundraising narrative, technical diligence, and the leap from founder-led to a durable leadership team.

Consumer marketplacesMobileAI-native productsDeveloper & infrastructure Stage · pre-seed → Series B
Currently investing & advising
  • unitQ Advisor — product quality at scale
Greg Burch in a working session
Hands on

Twenty-five years in, and still in the room where the product actually gets built.

The throughline

“Being early is the easy part. Building something that lasts is the work.”

02 Trajectory · five frontiers

Every few years the ground shifts. I get there early.

Kodak EasyShare-One, UI led by Greg Burch
00
Late '90s — 2005

The origin

CMGI · iCast · Stick Networks
CES 2005 Best of Innovations

Before mobile, I was building the consumer web as it was being invented. I sold my white-label store to CMGI, the biggest internet company of the dot-com era, then built iCast, a social platform for musicians that reinvented cross-channel advertising. A stretch building developer frameworks led me to Stick Networks, where I built location-aware content for handhelds with Philips, Disney, and Compaq, when the iPhone was still years off. Around then, Kodak hired my firm to design the touchscreen interface for its EasyShare-One camera, something unheard of on a camera at the time — the design went on to win Best of Innovations at CES 2005.

We presented our prototype to Steve Jobs in 2000, and he told us he didn't think a converged device was going to be a thing.
Seven years before the iPhone.
— Touchscreen and location, before either was obvious.
Flash-powered mobile devices, Macromedia/Adobe era
01
2005 — 2009

The mobile frontier

Macromedia → Adobe · Architect

What I did with that camera is part of why Macromedia made me architect for embedded mobile, devices that, ironically, ran Flash long before the iPhone arrived. That group's work became a big reason Adobe bought the company, on platforms that shipped across Adobe, Intel, and Microsoft.

— Got to mobile before mobile was a market. Adobe bought the company for $3.4B.
Greg Burch planning with the team at a whiteboard
02
2009 — 2013

The cloud frontier

SlideRocket → VMware · VP Eng / Director R&D

Before "the cloud" was a given, SlideRocket rebuilt the presentation entirely in the browser. As VP of Engineering I helped grow it from ~$1M to $10M and carry it to an acquisition by VMware, then led teams reimagining office apps as cloud-native, using that environment to do what desktop never could, like tracking which slide held an audience and reporting it back as live analytics.

— Bet on the browser. ~$7M raised, a nine-figure exit to VMware.
Greg Burch opening the Nasdaq for The Meet Group
03
2013 — 2018

The social frontier

SKOUT → The Meet Group · VP Eng & Revenue

As social went mobile-first and global, I set both engineering and revenue direction at SKOUT, one of the largest social-discovery apps of the era. We scaled it to millions of users and into an acquisition by The Meet Group, a company that went public on Nasdaq. A live-video product I launched grew to $85M a year on its own.

— Owned revenue: $10M → $40M at SKOUT, then $200M across the merger.
The StyleSeat team
04
2018 — Now

The marketplace frontier

StyleSeat · President & CTO

Today the frontier is the real-world creator economy. As President & CTO of StyleSeat, I lead product, engineering, and operations for the marketplace powering independent beauty & wellness professionals, connecting millions of clients with the people who serve them.

— 250M+ appointments booked · $10B+ in GMV.
Greg at a whiteboard mapping the Coherence operator model — one human in the loop directing product, operations, engineering, legal, growth, and finance
One operator, every function
05
Now — Next

The AI frontier

Coherence · coherenceapp.ai

The biggest land yet. My bet now is that small, AI-driven teams will do the work that used to take a whole department. Coherence is where I'm building it: an AI executive team that carries a founder's idea all the way to a shipped, operating company, with one person making every call.

coherenceapp.ai
03

On the record

Patents

Named inventor on Adobe's patent for cross-platform applications that adapt their interface to any device.

— The responsive web, before it had a name. Filed April 2010.

US Pub. 2014/0026086

Author

Flash Design for Mobile Devices book cover

Co-author, Flash Design for Mobile Devices, a style guide for the wireless web, with August de los Reyes. Hungry Minds, 2002.

Macromedia Flash Communication Server MX book cover

Co-author, Macromedia Flash Communication Server MX, on real-time media and collaboration in Flash. Macromedia Press, 2002.

Technical editor, Flash Enabled: Flash Design and Development for Devices. New Riders, 2002.

Press

On building quality cultures, scaling teams, and product:

360|iDev · Speaker, 2010
On mobile app development
Get in touch

Let's build
what's next.

Board and advisory invitations, founder conversations, investments, press. The fastest way to reach me is a short note on what you're building.